" The last time Apple Chief Executive Steve Jobs took on major recording companies, he refused to budge on his 99-cent price for a song on iTunes.
As a new round of talks ramp up this month, however, Jobs has opened the door to higher prices - as long as music companies let Apple Inc. sell their songs without technology designed to stop unauthorised copying.
Jobs contends that would tear down the walls by allowing consumers to play music they buy at Apples iTunes store on any digital music player, not just the companys iPods.
Although most of the major labels insist that safeguards are still needed to stave off online piracy and make other digital music business models work, one company has already struck a deal with Apple. "
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As a new round of talks ramp up this month, however, Jobs has opened the door to higher prices - as long as music companies let Apple Inc. sell their songs without technology designed to stop unauthorised copying.
Jobs contends that would tear down the walls by allowing consumers to play music they buy at Apples iTunes store on any digital music player, not just the companys iPods.
Although most of the major labels insist that safeguards are still needed to stave off online piracy and make other digital music business models work, one company has already struck a deal with Apple. "
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